“Retweet is stupid”– Think again fellow social media citizens

I was going about my daily routine of going through my various social media websites and was voting and commenting on Mixx.com. I saw an article in the upcoming section of Mixx that was on the verge of going popular, so I contributed my vote and sent it to the frontpage. Inside of this submission I was shocked to find some names I really respect supporting and agreeing with the content of a blog post written by Dave Winer.

If you don’t know who Dave Winer is, you should. For a detailed explanation of who he is you can check out this Wikipedia entry or just hop on over to his blog homepage to get his bio. Two big accolades of Mr. Winer’s are pioneering the development of weblogs and syndication (RSS). With that said, you can also jump on over and read Mr. Winer’s blog post on why he feels the, “Retweet is stupid.”

Quoting Mr. Winer from the meat of his post he says:

A retweet is the same as voting up something on Digg or Reddit. It’s a piece of metadata about the tweet, and should be stored and displayed with the tweet. When you retweet something, none of the 140 characters should be used in saying that it’s a retweet and who it came from.

Now it’s very possible that Mr. Winer was not devaluing the power of the resyndication of information but was just saying that retweet information is wasting space in the confined 140 characters provided in Twitter. That is pretty much what the above quote says. However, there are some problems with what is said above and the comments this post spawned revealed that many people embraced the idea and feels that the retweet is pointless, spam and is inferior to social votes from sites like Mixx.com, Digg.com, StumbleUpon.com and many more.

From this Mixx comment thread there were these two comments that started my feeling for the need of a retort:

FROM MIXX ID: justiuli
Retweeting is pointless. It’s completely ridiculous. You only have to fill up 140 characters, and you don’t have the creativity to even come up with that. So, you fire up TweetDeck and hit the retweet button all day long. Uncreative and utterly pointless for anyone who’s not a pointless social media retard.

If I see a Twitter profile and it’s got nothing but retweets, I hit the magic “block” button. These people are pointless leeches, and usually have nothing of any interest to say: it’s all “OMG social media is so transgressive! I love Web 2.0 so much!” etc. Pointless crap.

FROM MIXX ID: cmcgill (Mixx Founder)
hate the retweet- but I suppose it is a way to “pass it on”

Now before I start to discuss my objections let me state that I have the utmost respect and admiration for Chris McGill, the founder of Mixx. He created a social news site that I have loved from day one and always look to for innovation in that niche of the social web. In regards to Dave Winer, who can’t admire him? He’s like a co-father of the Internet’s Web 2.0. Okay, credit given so here’s my take!

My comment on Mixx was this:

I’m disappointed in the views of my fellow Mixxers in their feeling that the “Retweet” is stupid. What it tells me is that most don’t understand it’s implication or point. While it certainly is the same as a Mixx Upvote, a Digg or a Stumble it’s so much more. The reason I think most of you think it’s stupid or pointless is because you are categorizing and compartmentalizing it in the same category as the voting system.

While a retweet is a vote, it’s also the syndication of information within seconds. If someone has a lot of followers on Twitter, they are respected to have a keen eye for good content, breaking information or a tight niche categorical focus on content. Instead of simply just voting, that content is then displayed to hundreds or thousands of eyes, minds and feeds within seconds.

So if you want my true opinion, I think a vote is more pointless or stupid than a retweet. It’s effect is much less substantial. It’s power limited. It’s butterfly effect small. Wake up and smell the revolution.

With all of that said, I absolutely love Mixx, which is why you see me here, voting away and commenting.

Mixx on buddies!

P.S. This comment thread and Mixx submission just may spawn a blog post from me. I think people need to be educated as to the real point of a retweet and what it really means instead of the explanation of “Firing up Tweetdeck and mindlessly spamming links along.” Keep your eyes open for my post and vote accordingly.

Update: I had pretty much finished this blog post and noticed a response from Chris McGill on Mixx where he makes an excellent point. I will put his quote below and see if I can address it.

Is a retweet just a vote like a Digg, Upvote or a Stumble?

Part of the answer is a definite yes. A retweet is simply a vote for an idea, piece of content, picture or blog post. These votes are aggregated by a growing number of sites like Tweetmeme.com, Popurls.com and Twitturls.com. So the representation of top content rising in a voting system is built out by these 3rd party websites and replicates most of the features of sites like Digg and Mixx.

With that said, besides just the voting system each retweet lends more power, syndication and traffic than a simple vote on a social news site. When you vote on a site like Digg and Mixx you have the potential to lend more traffic and exposure to that site if your vote helps it rise to top pages or the frontpage. If your vote doesn’t have that effect it was simply a nod of agreement and that’s about it. With Twitter, a retweet instantly offers hundreds if not thousands of people the chance to see the content as soon as it is retweeted. The power is multiplied by much more and then you have the chance of a retweet of a retweet which then build the viral syndication model even larger.

Is a retweet just mindless spamming of links?

This idea really gets me. I don’t see any relation to spam or mindless activity or laziness with this. Essentially when you retweet you are placing your authority, brand and credibility behind someones tweet, blog post, image or idea. The credibility factor is HUGE. There are many times when I will take a double-take and a closer look at an article because of WHO retweeted it. So the idea that it’s a waste to see “who” retweeted is way off too.

Niche / Trust / Categorization

Trust Beyond just the idea of credibility, trust and authority there is the focus of niche content. There are many Twitter users that stay extremely true to the type of content they retweet. A good example of this is @mayhemstudios as about 80% of his tweeting and retweeting is focused on web design and graphic design. This compartmentalization of information is powerful in many ways and is slowly replacing or competing with RSS feeds. I have already heard from at least a hundred people that they have quit using RSS feeds and just use Twitter to aggregate their niche information they’re looking for by scanning their groups in Tweetdeck or their 3rd party client of choice.

Waste of 140 characters?

Where I will say that I do agree is that possibly the RT @username and the sometimes long list of this information can take away from the sparse amount of characters we already have to use in Twitter. It could be effective to have this information of who retweeted in a different way so that the 140 characters can be utilized for extra information such as a short opinion and hashtags.

Chris McGill’s reply to my comment on Mixx – he makes a great point!

@webaddict First of all- this is a great response and I completely appreciate where you are coming from. The downside for me is that it just fills my twitter stream with the same thing over and over again. A vote on the other hand just simply readjusts what I should be lookin at.

Clearly I am biased… and I am not a twitter power user. I’ll look for your blog post and seriously appreciate the perspective.

Twitter Stream same thing over and over?

Repetitive Tweeting and Retweeting In Mr. McGill’s reply comment he really does touch on a great point. There IS a problem with retweets when on Twitter. If something is hot or for some reason everyone decides to retweet it a lot one can find their Twitter Stream littered with the same tweet over and over as it’s retweeted by other users. The only solution I see to this is using a 3rd party client like Seesmic Desktop or TweetDeck. With these 3rd party apps you can setup Groups and filter in specific users you are monitoring. In my own groups I try to not add people that simply retweet people every time they tweet. I do find that if I see an article retweeted multiple times and I haven’t read it yet that I might be missing something and I better take a peak. With that said, the voting mechanism of social news sites certainly does solve this problem. Thanks for the reply Chris.

I hope this helps some who don’t see the value of the retweet as to why some people find it simply amazing. While I can vote for things, like them or comment on them in other social media spaces, I cannot present it to thousands of people and help drive traffic to amazing ideas and information like I can with retweeting on Twitter.

Please let me know what you agree and disagree with on this post. What do you like and dislike about retweets? Do you think they’re worthless too? Do you find yourself reading things because a certain person retweeted them?

Peace, Love and Chicken Grease,
- webaddict